Dropping The Bombs On Hiroshima And Nagasaki - 1073 Words

In an attempt to frighten the Communist Soviet Russia, two unnecessary bombs were dropped on Japan. The actions of the President of the United States (U.S.) at the time, Harry Truman, to deploy a nuclear weapon on a near-surrender Japan and two populous cities were viewed as unjust and hasty by the American people. Dropping the bombs on Hiroshima and Nagasaki was not necessary. In a brief summary, World War II (WWII) was viewed as one of the bloodiest wars to date. The Japanese belief of fighting to the last man and not surrendering played a large role in the decisions made in warfare (Dietrich). After Japan kamikaze-bombed Pearl Harbor, WWII was officially in place and the U.S. was prepared to retaliate to the fullest extent. The first bomb to be dropped on Japan, also the first atomic bomb ever to be used, was the â€Å"Little Boy† which landed on August 6th, 1945. It exploded near the Shima Hospital causing nearly eighty-thousand deaths as a direct impact, and nearly sixty- thousand due to the aftermath of the explosion (â€Å"World War 2†). The second bomb to drop was named â€Å"Fat Man† and it exploded near the Mitsubishi Arms Works plant directly causing seventy-thousand deaths and a total of 140,000 due to the aftermath (â€Å"World War 2†). The city of Hiroshima was an important Japanese city of this time. It held many military advantages for the Japanese. Due to the island being earthquake-prone, majority of the buildings within this bustling city were heavily reinforced and some wereShow MoreRelatedDropping The Atomic Bomb On Hiroshima And Nagasaki2834 Words   |  12 Pages The Atomic Bomb Paula Rabens December 11, 2014 DeVry University Online The event that I chose to discuss is the dropping of the atomic bomb on Hiroshima and Nagasaki. I believe that this event is worth studying because it was the first and only time that an atomic bomb had been used in war. The significance of this event can be seen from different sides and affected not only future policies, national security, the future of energy developmentRead MoreDropping The Bomb Of Hiroshima And Nagasaki During World War II921 Words   |  4 PagesDropping the Bomb In 1945 America committed an act that some consider to be one of the most destructive acts in the world. It has been questioned why America would execute the devastating dropping of the bombs, nicknamed fat man and little boy, on Hiroshima and Nagasaki during World War two. One of the first and probably main factors for dropping the bombs was to end World War two as soon as possible. The cost of the war was steadily increasing and Truman wanted keep the cost as low as possibleRead MoreTaking a Look at Dropping the H-Bomb on Hiroshima and Nagasaki921 Words   |  4 Pagesbackground Before the bombing of Hiroshima, the United States of America had already mad plans to invade Japan with several operations in the process. While the war in Europe ended on May 8,1945 when Nazi-Germany signed the Instrument of surrender, the Pacific war continued. For many months, the U.S. had dropped as many as 63 million leaflets, intending to warn civilians of an air raid. USA called for surrender from the Japanese armed forces on July 26, 1945 with threats of prompt and utter destructionRead MoreThe Dropping Of The Atomic Bombs On Hiroshima And Nagasaki During World War II Essay1007 Words   |  5 PagesEveryone in the United States, and the world, knows about the dropping of the atomic bombs on Hiroshima and Nagasaki during World War II. There are countless pictures, bombs, and destruction caused, but where did it all start? It started in the Martin Bomber Plant right here in Nebraska. The Martin Bomber Plant was commissioned well before Pearl Harbor in September 1940. All over the country, plants were being opened to make bombs, tanks, guns, and more. Even though the Unites States wasn’t fightingRead MoreWas Hiroshima Necessary? Or Hiroshima? Essay1661 Words   |  7 PagesWas Hiroshima Necessary?   Ã‚  Ã‚   After the Japanese dropped the bomb on Pearl Harbor, the United States took serious offense to it. The Americans dropped the bomb on Hiroshima and Nagasaki because of them dropping the bomb on Pearl Harbor. America dropped the bomb because President Harry Truman commanded that if the Japanese made any attack on us, we would attack them. This bomb badly affected Japan. At least 140,000 Japanese people died, including 20,000 soldiers by December of 1945. At least 90% ofRead MoreA Closer Look at the Bombings in Hiroshima and Nagasaki1485 Words   |  6 Pageswas changed. Two atomic bombs were dropped on the Japanese cities of Hiroshima, and three days later, August 9, 1945, on Nagasaki that ended World War II. Japan had already been a defeated nation from conventional bombs and World War II. Many innocent lives were lost, psychological scars were left on the lives of the bomb survivors, and thus many lives were changed forever. The atomic bombings caused many people to have genetic effects due to the radiation from the bombs. Revisionists have saidRead MoreWas Hiroshima Necessary? Or Hiroshima? Essay1661 Words   |  7 PagesWas Hiroshima Necessary? After the Japanese dropped the bomb on Pearl Harbor, the United States took serious offense to it. The Americans dropped the bomb on Hiroshima and Nagasaki because of them dropping the bomb on Pearl Harbor. America dropped the bomb because President Harry Truman commanded that if the Japanese made any attack on us, we would attack them. This bomb badly affected Japan. At least 140,000 Japanese people died, including 20,000 soldiers by December of 1945. At least 90% of theRead MoreAtomic Bombs And Its Effects On Japan1369 Words   |  6 PagesCan you imagine how many atomic bombs that have killed many Japanese during, World War II in Japan? On August 6, 1945, a new weapon with a significant explosive power known as the atomic bombs just has been dropped on Japan. The dropping of this weapon on Hiroshima and Nagasaki there were 262,020 civilians were killed. The United States to chose the atomic bomb in order for Japan to surrender and end the war quickly. Likewise, President Truman as the duty as president and Commander in Chief to protectRead More Drop The Bomb? Essay656 Words   |  3 Pages U.S. History - Grech Atomic Bombs Dropped on Japan, Justified? nbsp;nbsp;nbsp;nbsp;nbsp;On August 6th and 9th of 1945 U.S. bombers dropped atomic bombs on the Japanese cities of Hiroshima and Nagasaki, causing utter destruction and many deaths. These bombs were dropped as the Pacific battles of World War II were coming to an end. Soon after Japan surrendered, ending the war. But, was the use of atomic warfare necessary? Was it too harsh and cruel to the JapaneseRead MoreEssay on Atomic Bombing on Japan937 Words   |  4 PagesHiroshima: Was Dropping the Atomic Bomb a Military Necessity? On the morning of August 6th, 1945 at around 8:16 a.m., the United States dropped the first bomb on Hiroshima. This bomb was given the nickname â€Å"Little Boy.† Three days after the first atomic bomb was dropped, on August 9th, 1945 at around 11:02 a.m., the United States dropped a second atomic bomb on Nagasaki. This bomb was given the nickname â€Å"Fat Man.† These two bombs immensely destroyed these cities and took the lives of many people

The Effects Of European Racism On The Way African History...

Question 1 Part A Both Marable and Mazama call for a change in the way African history is handled and taught in schools, and that the discipline of African Studies needs to be recognized as its own department and not crossed between other departments on campuses. They also feel that the European presence hasn’t left from the field because of the majority of universities only having joint doctorates in European and African studies, but not practicing a sole African studies graduate program. Norman Harris is critical to Marable’s work because they both have the same thoughts to how reform is needed in our education system for African studies so he is continuing where Harris left off. Part B One of the main reasons for Africa being undeveloped is because Africans being sent out of Africa to become slaves in foreign lands. Since the Europeans removed tens of thousands of young men and women from Africa each year it weakened its population, making the work force in Africa much smaller, and the Europeans and new world plantation owners’ pockets much bigger. European racism is connected to the transatlantic slave trade because for hundreds of years the â€Å"Europeans viewed Africans exclusively as slaves, as though it was their natural state† (Shillington, 186). Since Europeans began the transatlantic slave trade this must be the link to the racism. Question 2 Part A During the early Iron Age both the hunter-gatherers and farmers coexisted alongside each other. The probablyShow MoreRelatedBlack Marxism By Cedric Robinson : Marxist Perspective On The World s Progression Into The Phenomenon Of Capitalism1362 Words   |  6 Pages socialism and the proletariat. This analysis that outlined the beginnings of racism dating back to the Roman Empire. 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The dominant group often has the upper hand in the competition, thus â€Å"stacking the deck† so the minority group can’tRead MoreRacism And The Pursuit Of Happiness Essay1547 Words   |  7 PagesThroughout the history of America, racism has been a major issue. The matter of racism has created a divide amongst many Americans and that divide continues to exist to this day. The United States has always taken pride in being recognized as the melting pot of the world. Although one downfall to having so many different cultures concentrated in one area is that there is a high probability that those cultures will clash. In return, this creates conflict and prejudices towards one another. On theRead MoreThe Old Chief Mshlanga By Doris Lessing1706 Words   |  7 Pagespossibility of Africans assimilating into their culture and society, such as France and their idea of Africans becoming â€Å"Black Frenchmen†, colonial Africa was largely a hotbed for discriminatory attitudes and actions against black Africans. The racist practices of European colonists and imperial European countries became part of everyday life for both Europeans in Africa and the native Africans themselves, so much so that these prejudicial positions were relayed through both African and European literatureRead MoreConsequences Of Colonization Of Africa1599 Words   |  7 PagesEurope imperialism. Politics and economics led powerful European nations to colonize the continent of Africa. What was later coined as â€Å"The Scramble for Africa†, led powerful nations to aggressively take over the continent and exploit its materials, people, and land. The European powers that took control of most of Africa included Britain, France, Germany, Belgium, Italy, Portugal, and Spain. The continent was divided and given to these European countries in 1884 through the Berlin Conference. The brutalRead MoreUnderstanding Diversity Within The 21st Century1272 Words   |  6 PagesIn analyzing the history of mankind, there seems to be a disturbing trend that threads through the accounts of inchoate relations between peoples of different races. We find that when human beings from heterogeneous societies encounter other human beings from other heterogeneous societies, the differences between those human beings tends to evoke distrust, ire, and disgust. â€Å"Us-against-them† constructs are summarily built, as people put up mental-emotional barriers for â€Å"protection,† in whatever formRead MoreNegative Effects Of Imperialism1139 Words   |  5 Pagesimperialism was very prevalent and the events that took place during this time had lasting effects and still affect us to this day. While imperialism could be seen as beneficial, especially to the dominant country, it is has many negative effects. It creates racism, causes conflict between count ries, and causes war between nations. One reason imperialism has a negative effect is that it causes racism. Racism is defined as the belief that one s race is superior to another. One of the causes of imperialismRead MoreImperialism in the 19th century1746 Words   |  7 Pagesextends its rule over another. Imperialism had a substantial effect on the 19th century throughout the entire world by bringing upon changes to many different countries, for better and for worse, especially to Africa. Prior to the nineteenth century, westerners did interfere with many of the affairs of nations outside of their boarders, so signs of imperialism are shown many times throughout history. Examples of this would be the European colonies in the Americas and also influence in Asia. WheneverRead MoreAn Active Role in Shaping History Essay1590 Words   |  7 PagesAn Active Role in Shaping History From the beginning of their colonization and enslavement, the histories of the Africans and the African-descended were shaped ultimately by outsiders. The colonization of Africa, the Caribbean, and Latin America were all controlled and executed by the Europeans. The slave trade and plantations were also under the power of whites. Even the emancipation of slaves, though the African-descended definitely contributed, was mostly shaped by and a result of decisionsRead MoreEssay on Africa515 Words   |  3 Pagesbeing one of them. The European countries had an effect on Africa today throughout all the primes. Europe had an effect on the African way of life, that in some ways were good, and in some ways bad. Imperialism is defined as the extension or rule or influence by one government, nation, or society over the political, economic, or cultural life of another. European nations decided they wanted land in the mostly unexplored continent, and they took it, without the consent of the African people. Europe brought

Case Study of Tesla Motors-Free-Samples for Students-Myassignment

Question: Discuss about the Case Study of Tesla Motors. Answer: Introduction Tesla Motors was founded as an auto company in 2003 by Martin Eberhard and Marc Tarpenning. In 2004, Musk invested from personal finances in the company becoming the companys board chairman in 2004. Teslas objective was to commercialize the electric cars (Burns, 2014).The companys first car was the Roadster with battery electric vehicle with more than 200 KM per each charge. This was a sports car that did not consume gasoline at all (GreenCar Magazine, 2009). The company manufactured its second car Model S in 2015 which best received in the market with worldwide sales of 1500 units in four years (Cobb, 2016).Tesla was named the top American brand by consumer Reports (Bartlett, 2017).This paper will discuss the internal and external environment the company operates in using the SWOT and PESTEL models and develop a market positioning strategy based on this analysis. It will also discuss the companys core competency and how the company can leverage on this and develop strategies for com petitive advantage. SWOT Analysis Strengths The company was the first to offer a fully electric car and thus can leverage from the first mover advantages. Tesla gained popularity when it produced the first mass produced the sports carthat was electric in 2008, the Roadster, (Abreu, 2010). The company has continued to enjoy popularity since this production of green cars with the brand recognized as the top motor brand in the USA (Bartlett, 2017).With a valuable brand name, the company can leverage on this to continue producing other products that appeal to the clientele all over the world. The cars have been driven by some of the top celebrities thus giving the company popularity including Arnold Schwarzenegger (Johnson, 2006). Others includeJay-Z and Will Smith amongst other top celebrities (Meggison, 2014). The company has strength in the capability to raise and invest capital in its engineering and technology research thus being able to produce different models of the car which are an improvement of the first car.In 2004, Musk was the first large investor in Tesla putting in $6.5 million capital from personal finances. In 2005, Valor invested $2.0 million after the company was convinced that Teslas management was in line with their desired levels of operational efficiencies and the CEOAntonio Gracias joined the Tesla board(Tesla Motors, 2007). Weaknesses The company is still small with low output levels and sales. Therefore, it does not benefit from economies of scale compared to the bigger vehicle manufacturers. The vehicles manufactured maytherefore not be competitively priced for the mass market in comparison to the other vehicle manufacturers. It is therefore important to focus on mass production of moderately priced vehicles. Due to the massive investments in their research and development, the company has been suffering from debt and shortage of cash flows. The interest payments on the debt eat into the companys earnings. Without enough cash flows, the company may not manage to continue with investments for expansion. The company has been in business for a few years compared to other vehicle manufacturers. The credibility of the electrical vehicles has therefore not been confirmed in the motor industry.This compares with a company like GM which was known as the largest vehicle manufacturer from 1931 to 2007 (Marr, 2009).Customers would thus be more likely to trust the brands that have been in the market for as long as the competitors like GM. Opportunities The prices of oil and gasoline have been going up globally. This presents an opportunity for demand for the electric cars.The prices have been on upward trends globally not to mention the need for greener and renewable energy. This has made governments to promote the manufacture and use of electric cars by offering some incentives. The company should exploit this opportunity and expand their business, as customers continue to source for cheaper and more sustainable solutions.The oil and gasoline reserves are running out globally as this is not a renewable resource. It is therefore crucial that companies look for alternative renewable sources of energy and this is an opportunity for Tesla to expand. The electric cars are also green and thus environmental friendly. This presents the clean energy sources for the future including the use of renewable energy sources like solar amongst others. The company thus has a great opportunity for the future as manufacturers will have to become more innovative to meet the demand for vehicles that supply for a cleaner environment without harmful carbon emissions. Threats The company faces the threat of competition from other bigger car manufacturers who are moving to hybrid vehicles and also electric cars.These include Toyota Prius and GM Volt. There is also competition from Wrightspeed X1 that offers an electric car competing directly with Tesla. Launched in 2005 by Wright, this was a high-end electrical sports car that was very fast for performance enthusiasts(O'dell, 2017). There is also the threat of innovations in alternative energy sources like natural gas and hydrogen powered vehicles.With the green movement and environmentally conscious consumers, the future of energy sources is green. If any of the manufacturers are quick to innovate and launch a vehicle powered by these energy sources, it will be at an advantage as the energy costs are also likely to be lower and more sustainable. The company must, therefore, continue being innovative and always set the pace in the area of green energy vehicle manufacturer. PESTEL Analysis Political Tesla benefits from government incentives in terms of tax credits and investments in RD to encourage investment in the entire infrastructure that supports electric cars like charging stations and others (Birk, 2015).This should encourage the company to exploit the benefits and reinvest the resources to boost the business. Governments are also encouraging the increase in a number of people who drive electric cars in support of the use of renewable sources of energy that are also sustainable. There are plans to incentivize infrastructure deployment and development for electrical vehicles (Barton and Schtte, 2005). The company should take advantage of this government goodwill to expand and manufacture electric cars that are affordable by many people to replace the gasoline driven cars. Economic Tesla may benefit like other US companies from the free trade relationship between the USA and the European Union. This hopes to achieve reduced trade barriers and thus lowering costs for US products in the EU markets (Birk, 2015). This will benefit the company as it can now expand to the European markets and benefit from reduced trade barriers and thus make better profits. The company needs to evaluate the effects of Brexit on the European markets and the currency fluctuations that came with it. This will enable Tesla to make proper predictions of how this will affect their business and the pricing strategy. Increased economic empowerment of populations in both USA and other European markets, the purchasing power of people continues to get better and thus the company is likely to benefit from higher sales. Social There is a paradigm shift from people being interested in economic development but also ecological sustainability. In the sources of energy, there is a shift in renewable sources as opposed to non-renewable. Tesla thus stands at an advantage with their electric cars as compared to the gasoline driven vehicles and is definitely the future in energy sources (Birk, 2015). It is also increasingly becoming prestigious to drive electric cars (Abreu, 2010). This has given the company a good brand name above other motor vehicle manufacturers and thus a good opportunity for the company to expand and reach more people. Tesla should use this chance in their marketing to show prestige and use respected personalities who drive their cars for promoting the brand. Technological Electric vehicles are the new invention which requires the use of rechargeable batteries. Notable is that there are fewer charging stations compared to gas stations and thus creates fear to customers on what would happen if the electric car ran out of charge. Therefore, there is need for investment in more charging stations and customer education of using the electrical cars technology. The company has already embarked on development and testing of the self-drive cars, another invention that will revolutionize the motor vehicle industry (Eisenstein, 2017). It should therefore continue to invest resources in further research to maintain leadership in innovation and expect other benefits that will continue to be attributed to the new technologies that are the future of this industry. Environmental Environmental conscious customers view it as a social status symbol to own an electric car thus gives Tesla an edge. The highly affluent customers are also proud to own an electric car and are proud to show it off thus help in marketing for the company (Sharma, 2016). It is notable that there is a lot of focus on technology that does not harm the environment. This has led to environmental bodies pushing for sustainability of the environment. The company thus enjoys a lot of goodwill due to the focus on sustainable motor vehicle energy. Tesla will continue to receive goodwill and support from all quarters that are conscious of the environment. Therefore, it should take advantage in pushing up sales so that the benefits can be felt across the globe. There is less awareness of the environmental harm caused by vehicles that use traditional sources of energy. People dont believe the performance of electric cars compared to gasoline cars. This is mainly because oil and gasoline vehicles have been in existence for a long time and thus customers get used to them without much knowledge about how negatively they affect the environment. The company should consider the partnership with environmental bodies to educate people on how their vehicles use clean energy and do not have harmful emissions to the environment. Legal Tesla is restricted in selling in some areas that have strict dealership networks due to its direct selling strategy. This might affect their sales where the strategy may be prohibitive and need to consider other methods of distribution. There were a few concerns with the safety of the cars when a few were involved in fire accidents raising concerns about the safety of the battery technology (Eisenstein, 2017). Tesla also collects driver data and sends it via the cars operating system for improvement of user experience which could lead to future law suits if the company does not protect this data (Sharma, 2016). To avoid law suits, the companys legal experts need to advise on the contracts the company has with customers and also ensure there is proper protection of customer information so that it is not used for unintended purposes but only for customer support. Market Positioning Strategy The suggested target market is middle aged career men and women are educated and are conscious of the environment and are proud to be associated with electric cars who are adopters of new technology (Clover, 2013).The population in New Zealand of the prime working age makes up around 35% and the main population of about 71% is based in urban areas (New Zealand Government, n.d). These are the people who have the purchasing power to purchase the electric cars and thus will be targeted by the company. The company can also target the high profile people in the career fields and government and also celebrities who can create a buzz for the company and thus raise awareness and sales. The company should adopt the high price strategy based on the value based pricing. This is because the company is known for innovativeness and quality of products and thus customers will be willing to pay for quality and prestige. The identified target market group is made up of value buyers and thus company should focus on innovativeness to retain quality in customers mind which they will be ready to pay for. Moreover, the government and various companies may be interested to buy this car as to show social responsibility and being environment-friendly to make people aware. For ease of access by chosen customers, especially from the fact that these are working class who need convenience, the company should partner with a distributor or distributors who can make accessibility easy and in appropriate selling spots in the cities. Other marketing campaigns can help the company newspaper advertisements and bill boards. Social media can also target the middle aged people appropriately for example on LinkedIn which is a professionals site who are the main target group. Sponsorship of events that deal with motor vehicles that this target group is likely to attend can also help to reach the targeted group. Tesla should consider using these strategic partners for warehousing and distribution who already understand the New Zealand market and will reach customers with ease. It should also consider partnering with local marketers who will assist in promotion campaigns that align with the brand image but also localized in order to impact more people locally. The company should also partner with the local professionals bodies who can assist the company to reach out to more professionals in their target marketing campaigns. The company does not have a true competitor in New Zealand. There are a few imports of the Toyota Prius which is a hybrid vehicle and only a few electric cars that have been privately imported. This may indicate there are people interested in the product and opening of the retail center will make customers easy to access to the products. Therefore there is need to keep focus on innovation, quality, and unique designs to continue being in the lead in this industry. However, the company faces future competition from Ford, Microsoft, and Google who are working on the self-drive cars. Tesla must move with speed and invest in this technology to ensure it is not beaten in this area and continue to be the leader in innovative technology in motor vehicle manufacturing. Teslas Core Competency Teslas core competencies include the innovative electric power engineering. Unlike the competitors like Toyota Prius that offer the hybrid cars that use both gasoline and electric sources of energy, Tesla was the first to offer the fully electric car in the market. The company has managed to manufacture vehicles that were first slow moving to very fast cars as per client needs. Their new models have continued to impress customers with the Model S car winning major big auto awards. This Model has proven to be more superior to other competitor vehicles accelerating at 0 to 60 Miles per Hour (Zach, 2015). This gives the company an advantage and the benefits of being first in the market in this category and also of gaining reputation of being excellent with their models. The company also has unique vehicle software which is difficult for the competitors to imitate (Tansel, 2015). Their software is far more superior to the competitors. While vehicles were considered as big machines with a small computer, Tesla has managed to change this perception and now their vehicles may be viewed as big computers on wheels. Updates on the vehicles can be done over the air just like happens on smart phones thus improving the customers experience without the customer having to visit a service center. If a vehicle has a problem the company can even recall it virtually (Zach, 2015). This is competitive advantage for the electric vehicle which is way above the competitors non electric vehicle capabilities. The company also has unique and good customer service and support which also gives the company an advantage. The company has a reputation of providing excellent service, unique products and being honest with the customer which was lacking in the industry (Zach, 2015). The vehicles operating system also helps to offer customer support over the air in case they face any challenges thus superior customer support (Sharma, 2016). The brand reputation of the company is also high with the company overtaking other competitors to be named top American brand in 2017 by consumer Reports (Bartlett, 2017). The ability to scoop such awards in comparison with competitors who have been in the industry for many years shows the company has won the customers reputation and they will likely be brand ambassadors. How Tesla can Leverage on Core Competencies Musk, the CEO in 2006 explained the vision of the company moving forward towards the sustainable solar electric solutions among other sustainable energy sources (Musk, 2006). The CEO needs to continue being on the front line in show casing the capabilities of the electric vehicles and the commitment to innovation which will keep the company at the top of customers minds. This he can do by interacting with customers in motor shows, in the service stores and other events that will attract media attention. The company needs to open more service centers to showcase their innovativeness to customers. These centers should be located in high traffic areas where more people can be reached. The centers need to stand out in the service offering, giving customers world class service. A good beginning is the design store Santana row. Customers can actually design their own dream Tesla Models and share it thus personalizing the experience. To enhance the customer experience at the design store, customers can interact with other users of the brand who share their experiences and thus act as brand ambassadors. Customers engage with the touch screen experience which is one of the companys innovations and get a feel of it. Customers can interact with the Tesla story and give feedback on what they would like to see better on the next models. The company can use social media as a tool for reaching out to customers, offering information about the products and also showcasing their unique features and offer customer experience. Again loyal customers can give their experiences with others while showing off their models to customers. They can for example discuss the cost benefits of using electric vehicles compared to the gasoline vehicles in addition to reduction in emissions to the environment. The competitors cannot ride on this market leadership which is an aspect that cannot be copied. Being that the company does not have a direct competitor as yet, it can continue to ride on this goodwill and spread across all the markets in the world as it continues to innovate. The company must however be wary of competitors like Toyota who have an offering for home charging system and also a larger battery packs that could be more superior to Teslas (Binkiewicz, Chen, Czubakowski, 2008). Plan to Leverage on Core Competencies The plan will involve a marketing communication plan to the customers that will highlight the innovative features of the company. This will involve use of company outlets and other platforms like bill boards and the print and electronic media. It will have a compelling message that shows it is cool for people to own and drive Tesla vehicles. It will show how much benefits the electric car has over other vehicles and hot Tesla represents the future of motor vehicle industry. The company will use some of the users and especially celebrities and other respected people in their fields in their advertisements. The company will also continue with the virtual personalized services with customers and offering support and upgrades of their vehicles. This will continue to enhance the experience and create ambassadors of the brand. Customer feedback will be incorporated in the customer experience strategy to ensure their voice is important. Strategies for Competitive Advantage Customer Focused Strategy Top Management Top management will ensure customer service is core to the business and the customer always comes in all the activities for example when designing, pricing, distributing, and all other activities. Middle Management Ensure that there are many service centers in areas where customers can be reached and other channels of engaging with customers. Functional level Ensure quick services in all contact points and collection of voice of customers and incorporating it in daily activities. Investment Strategy for Superior Software Enhancement Top Management Top management will ensure continuous investment in ensuring company continuously develops superior software to remain ahead of others. Middle Management Ensure recruitment of highly capable engineers who will continue to deliver more enhanced capabilities of the software. Functional Continuous roll out of the improved software to staff and customers, and education to ensure proper utilization and enjoyment of the benefits. Research and Development Top Management At the top management, ensure the electric vehicles remain superior to competitors and that new models are being developed ahead of competition. This will involve sourcing for competent engineers who can continue to innovate and keep company ahead of others. Middle Management Ensure rolling out new models and designs with enhanced capabilities as a result of research and incorporation of customers feedback. Functional Ensure that any new updates are done to customer vehicles virtually as soon as they are released. In case there are new models, they need to be delivered to the customers as soon as released to the market in a seamless manner. Conclusion Tesla has survived in the auto mobile industry by being different from other players in the industry. The company was first to manufacture a fully electric car. This paper has analyzed the companys internal and external market using the SWOT and PESTEL models. The paper has suggested a market positioning strategy focusing on the middle aged working professionals. It has also discussed the companys core competencies including electric power engineering, unique products, and quality customer service. Suggested ways of leveraging on the core competencies that have been discussed include strategic partnerships and investments in research and development and in mass production in order to benefit from economies of scale. With continued good will from governments due to focus on renewable sources of green energy, the company can gain the competitive advantage by leveraging on the core competencies. References Abreu, P. (2010). The World's Only Electric Sports Car: 2010 Tesla Roadster. Motor Authority. Retrieved August 16, 2017 from: https://www.motorauthority.com/news/1044161_the-worlds-only-electric-sports-car-2010-tesla-roadsterBartlett, J. (2017).Which Car Brands Make the Best Vehicles? Building one great vehicle is easy. Making a whole portfolio of excellent ones is hard. We tell you which manufacturers stand out.Consumer Reports. Retrieved August 16, 2017 from: https://www.consumerreports.org/cars-which-car-brands-make-the-best-vehicles-2017/Barton, B. and Schtte, P. (2005). Electric Vehicle Policy: New Zealand in a Comparative Context. The University of Waikato.Binkiewicz, N., Chen, J., Czubakowski, M. (2008). Tesla Motors.Retrieved August 26, 2017 from: https://mc4f.com/Classes/BEM106/Papers/2008/Tesla.pdfBirk, D. (2015). Tesla Motors, Inc. Market Analysis and Definition.GRIN Burns, M. (2014).A Brief History of Tesla.TechCrunch. Retrieved May 16, 2017 from: https://techcrunch.com/gallery/a-brief-history-of-tesla/slide/34/ Clover, D. (2013). The Market For Electric Vehicles In New Zealand: Using Stated Choice Methods To Evaluate The Implications For Electricity Demand And Carbon Emissions To 2030. A thesis submitted to the Victoria University of Wellington. Cobb, J. (2016)."Tesla Model S Is Second Plug-in Car To Cross 150,000 Sales Milestone. hybridCARS.com. Retrieved August 16, 2017 from: https://www.hybridcars.com/tesla-model-s-is-second-plug-in-car-to-cross-150000-sales-milestone/ DiMingo, E. (1988). The Fine Art of Positioning.The Journal of Business Strategy,9(2), 34-38. Eisenstein, P. (2017). Tesla under Fire after Explosive Crash. CNBC.Retrieved August 17, 2017 from: https://www.nbcnews.com/business/autos/tesla-under-fire-after-explosive-crash-n722541 GreenCar Magazine. (2009). Tesla Motors Moving Quickly to Commercialization of an Electric Car.GreenCar Magazine. Retrieved August 16, 2017 from: https://web.archive.org/web/20090713200605/https://www.greencarmagazine.net:80/2009/07/tesla-motors-moving-quickly-to-commercialization-of-an-electric-car/ Johnson, D. (2006). Mechanical Resonance: The Tesla Motors Press Intro, Complete With Governator. Retrieved August 16, 2017 from: https://jalopnik.com/188590/mechanical-resonance-the-tesla-motors-press-intro-complete-with-governator Marr, K. (2009).Toyota Passes GM as World's Largest Automaker. Washington Post. 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Renaissance and the church

The renaissance period is known to have had various effects on the Catholic Church, both positive and negative. This was the period when the Catholic Church gained a lot of popularity from people. However, it was also during this period when the church almost collapsed. This paper seeks to establish the various ways that the rise and the near collapse of the church were due to the renaissance period.Advertising We will write a custom essay sample on Renaissance and the church specifically for you for only $16.05 $11/page Learn More Despite the very many contrasts that were existent during this period, there was a declining influence of the Catholic Church. Most humanists thought that the church still had traditional rules, values and policies which they felt that they were getting outdated and should therefore change. In the earlier periods, the Catholic Church was an imperative part of the structure that was based on the faithfulness between vassals of the feudal system and the lords. In the renaissance period however, there was a shift on focus from religious matters to money matters. The church had a hard time adjusting to this fresh philosophy. As a result the church had been accused on the grounds of corruption on several occasions, an act which gave the church a bad reputation. The high regard of the church was also wounded as some church heads desecrated the biblical regulations they were delegated to uphold and existed no differently that the worldly merchants and political numbers. This was additionally compounded by the comprehension by the new sovereigns that, in order to maintain supremacy, the church had to operate according to its traditional rules and regulations, practices that were fading in the church. This was because some church leaders were acting in a manner which was in accordance to the principles of the Catholic Church. Although there was decline in the popularity of the Catholic Church during this era, the re was some growth in religious matters. This mostly happened in the 14th to the 15th century in a period which later came to be known as The Reformation. It was more critical in the 16th century. Decline of the Church The papal patio was mortified when, in the in the early years of the 14th century, the French emperor enforced them to Avignon. This strained move led the churches uppermost leaders to emerge as the subjects of France.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The church, in its place of providing religious leadership to the rapidly shifting society, became pre-occupied with its management of staff and procedures. The dilemma became even worse during the Great Schism, when opponent popes vied for power of the church. This was evidence of greed in the church. The ultimate outcome further lessened the political weight of the church. There were commendable leaders of the Catholic Chur ch for the duration of these times. Nicholas V and Pius II, who followed after the latter, were educated, devout and dignified heads of the church. There were in addition other popes, like Alexander VI, who was pope in the year 1492, Julius II and also Leo X, who were primarily concerned with the political grounds, the endorsement of their families and the benefaction of the art. These popes additionally weakened the capability of the Catholic Church to have authority on the society and also in politics. With its destabilized authority, the church established that its papal power was getting increasingly challenged, both in the vicinity and countrywide. These tests to the papal influence, known as â€Å"heresy†, burgeoned, and critics turned out to be more candid and copious The Growth of Religion The worry of the churches situation was a consequence of the power of the church, not the flaw. The pressure of the Catholic Church was failing but there was yet increasing recognit ion of religion all the way through all regions of Europe (Barry, 11). Religion started to revolutionize. Preachers called on the sinners to ask forgiveness (repent). This association believed in straight revelations from God devoid of the church as an agent. People who protested the Catholic Church, along with their contradictory beliefs, posed a menace to customary religion. Popular unorthodox movements sustained their growth and continued to dare papal authority. Some fractions of these movements happened to be so willing to have the whole Catholic Church done away with. For the duration of the 14 century, a British theorist, John Wycliffe started airing his grievances against the Catholic Church in his trainings and scripts. These heretics grow to be popular due to their attacks, but they hang about as a small underground. The preponderance of the reformers expected to modify the Catholic Church, not get rid of it. There was a very significant theologian in the early times of th e 16th century at the University of Paris who supported conciliar theory. This hypothesis aimed at making a reformation to the Catholic Church by eliminating the supreme influence of the pope and putting it in a common council.Advertising We will write a custom essay sample on Renaissance and the church specifically for you for only $16.05 $11/page Learn More The renaissance period can hence be seen as a period that meant a lot of trials and consequent tribulations to the Catholic Church as a whole. It kept the church in constant upheavals (Starn, 22). Works Cited Barry, William. The Renaissance. The Catholic Encyclopedia. New York: Robert Appleton Company, 1911. Vol. 12. Starn, Randolph. â€Å"A Postmodern Renaissance?† Renaissance Quarterly. 2007. 60(1): 1-24 This essay on Renaissance and the church was written and submitted by user Damaris Morrow to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.